Everything we do revolves around two key words which are at the heart of everything we do; ‘reputation’ and ‘credibility’. We provide a wide range of services and deliver them in a bespoke fashion to our clients and partners. All strategy and activity implementation is overseen in-house with trusted 3rd party specialist agencies and leading industry experts brought in and managed by us as needed.

We work closely with certain key clients who require a necessary level of discretion that keeps our work for them and their achievements strictly confidential. For the most part we work with individuals, brands and organisations where exposure and public facing awareness are big part of what’s required. Increasingly we need to strike a balance between both worlds and it is here that we excel – we know how to ‘shout’ rather than ‘SHOUT’.

Advisory and Management

World Famous offers personal and commercial representation within a fully bespoke service. WFG act as manager, special advisor & agent to a wide range of individuals, organisations, agencies and rights holders on an exclusive, non-exclusive or consultancy basis.

Clients where we perform this far-reaching role range from individuals like Carl Cox, Bushwacka and Paul Oakenfold to organisations including English Heritage, Listen Up Therapy, The London Motor Show and Hawkwood International.

Within the artist management division, we oversee all commercial and profile aspects including literary, endorsements, film and television rights, brand activity, sponsorship and strategy as well as creating new projects for broadcast both nationally and internationally.

Client Focus: Carl Cox – Exclusive worldwide personal, business and commercial management.

Carl Cox always wanted to share his love of music with others and the ‘three deck wizard’ quickly became ‘The People’s Choice’ of the emerging scene. He has gone on to become one of the most globally renowned electronic music artists winning countless accolades including a record 34 consecutive DJ Mag nominations since the awards began.  Continuously performing as a headline DJ and live act worldwide, creating in the studio where he is a prolific remixer and recording artist, hosting his own ‘Playground’ at Burning Man or behind the wheel at the race track with his motorsports team, Carl is known for pushing boundaries and breaking down barriers.

Carl has the highest engagement across all social media and music platforms of any other electronic music artist. He has a uniquely loyal growing fanbase in the millions, spread across the world and includes most of his peers and most major artists. He has just signed a 3 album deal with BMG as a live recording artist and continues to cross over between the underground and major festival headliner worlds. He also has a large high net worth and design-led following who enjoy his special associations with brands like MV Agusta, GQ and Zenith and places including Ibiza, Burning Man and Glastonbury.

Carl Cox – End of year recap video 2022:

Publishing and Broadcast

In an age where ‘content is king,’ we are content-rich with our own fast-growing extensive archive alongside incredible content (past, present and future) from our clients and partners.

World Famous Promotions oversees the broadcast, literary and print rights for WFG’s clients. Offering a first-class service and extensive contacts within the film. television and publishing industries, our services include; deal brokering, sourcing and negotiating of publishing contracts, concept creation and development, foreign rights, subsidiary and film rights, PR & marketing, editing, writing & ghostwriting, research and serialisation. 

Recent projects we’re proud of include:

  • Carl Cox’s weekly show, ‘Cabin Fever – The Vinyl Sessions’ won the Best Stream series of 2020 in the DJ MAG Best of British Awards. One of the highlights was bringing the Prime Minister of Barbados (our only guest) in live to interact with Carl during the show.
  • We are delighted that Carl Cox has signed to BMG with a three-album deal negotiated by WFG for his new live material. 
  • The Second Summer of Love – How Dance Music Took Over the World by Alon Shulman (hardback/paperback/audible). With a foreword by superstar DJ Paul Oakenfold and contributions from the likes of Fatboy Slim, Danny Rampling, Irvine Welsh and Moby, the book went straight in at No1 on the music book charts at Amazon and WH Smith.  A new paperback is published (June 2021) and television rights have been optioned.
  • Having spent 4 weeks at No 1 in the UK and USA with Joshua Levine’s bestseller ‘Dunkirk’, the history behind Christopher Nolan’s No 1 movie, we are now looking at promotional and commercial opportunities until the end of 2024. 
  • In production: ‘Magna Carta’, a film produced in association with Hawkwood International and starring Andy Serkis as King John.
  •  ‘Oh Yes, Oh Yes!’, the autobiography of superstar DJ Carl Cox will be published in August 2021 by Orion as a global lead title supported by a full global marketing campaign.
  • ”A Mess of Iguanas” by Alon Shulman, published by Penguin in the UK and Canada, and with cover endorsements from Sir Ridley Scott and Dame Jane Goodall is also now published in Poland (under the title ‘Do Hippos Float?’).
  • The 2021 DAZN documentary series, ‘Club Ibiza’, following the fortunes of Ibiza’s soccer team had been picked up for broadcast in over 200 territories. 
  • The Hobitathon – Andy Serkis (Gollum) reading ‘The Hobbit’ continuously for 11 hours to raise funds for the NHS during the pandemic of 2020.
  • WFG client works including those from Chris Eubank, Kelly Brook, David Coulthard, The Stig, Chelsea Football Club, Ian Thorpe and Paul Oakenfold continue to do well across numerous markets. 
  • Sunset At Stonehenge. We still can’t quite believe it but we did it! Paul Oakenfold became the first person to officially perform at Stonehenge when he choreographed the sunset. Under total secrecy and working hand in hand with English Heritage, we were able to set up, bring in an audience and licence music from the likes of U2, Andrea Bocelli and Hans Zimmer. Frontpage news all over the world, the audience were further treated to a B2B performance from World Famous client Carl Cox with permission granted for the first (and possibly last) time ever to dance within the sacred stones. Alongside a fundraiser, we released an album, a film, a stream with more to come.




Marketing and Digital Activation

WFG coordinates marketing initiatives and sponsorship for our clients as well as sourcing sponsorship and unique-on-message marketing opportunities for brands, individuals, organisations and governing bodies. We specialise in creating and delivering “money can’t buy” opportunities with a focus on brand values, strategic impact and the brand’s sales. Our services include; opportunity identification, deal brokering and contract negotiation, direct access to talent, detailed research and case studies, sponsorship management, 3rd party add on deals, renegotiation as necessary.

With a deep understanding of the digital world, especially SEO, new platforms, NFT & digital rights, content creation, streaming and audience engagement, we work closely with a trusted 3rd party agency that works at the dynamic pace and with thoroughness that WFG expects. We always work to budget and where possible underwrite the activity and indemnify our clients.

Our diverse activity includes:

  • We are honoured to continue our relationship with English Heritage as Special Advisors and as part of our remit we are looking at meaningful partnerships with brands and organisations wanting to show their commitment to the history of England as well as accessing the 400 sites and aside from the visitor numbers 1 Million annual members. Contact:
  • We created a unique marketing initiative for ASK Restaurants that ran for 12 months and was supported by 40 celebrities including Davina McCall, Judy Dench, Omid Djalili, Russell Howard, Vernon Kay, Tess Daley and Michael Palin. Championed by the media and partnering with Great Ormond Street Children’s Hospital, the Feed A Good Cause campaign increased ASK’s promotional redemptions by 16,500 customers per week (15%).
  • Watchmaker Raymond Weil sponsored World Theatre Day and the ITI Excellence in International Theatre Awards. Raymond Weil are currently official sponsors of the Brit Awards.
  • WFG conceived and handled all the marketing and sponsorship for the Elida Faberge fragrance brand ‘Fusion’.
  • WFG partner Universe created the ‘Universe G Cool’ watch with Casio.
  • We arranged for Saxo Bank to sponsor the Entrepreneurs Universe event at Bloomberg with Conservative Party treasurer Lord Stanley Fink. The event was also organized and managed by WFG. This ran in tandem with the long-running EU events supported by Smedvig Capital.
  • WFG facilitated the significant outdoor digital advertising campaign for both Movado and Coach with client Ocean Outdoor at iconic sites including Westfield, Imax, Reuters Square and Lime Street. We are delighted to add the iconic Piccadilly Circus to the portfolio.
  • WFG arranged sponsorship and content for Entrepreneurs Universe and the International Festival For Business in Liverpool. Along the way, we picked up the award for Linkedin’s top contributor for the North West of the UK two year’s running. With two sold-out events and praise from the Prime Minister, we look forward to continuing this worthwhile association.
  • With only a few days notice we utilised our unique black book to create a special low key tequila masterclass and networking activity for Jose Cuervo inside (yes, inside) Wellington Arch attended by 80 leading concierges to generate instant sales-focused direct relationships with their team and the gatekeepers to the leading hotel bars in London. 
  • The Carl Cox / Zenith Watches collaboration resulted in a luxury range and is ongoing. (Starting price of the 1st Carl Cox timepiece is USD$19,000 – limited to 250 pieces)
  • During 2020 & 2021 we delivered numerous digital activations, streams and online activities for organisations including; Beatport, Google, Amazon, Apple, Xiaomi, Zenith, Ballantines, Carl Cox, Mixmag, Ibiza Food Bank, Evelina Children’s Hospital, Paul Oakenfold, World Health Organisation, Whalebone, Woov, A Lost Weekend, McLaren F1, BMG, Silverstone 70th, DJ Mag, Visit Barbados, WHO, Youtube, Bonnier, Secret Society,  Mixcloud, BMC, Andy Serkis, Brighton Music Conference, Best Beginnings, Game Over Ibiza, LVMH, BBC Radio One and Absolut.

Event Production and Special Experiences

World Famous Promotions is a full-service event management company producing unique live experiences of an exceptional standard with an emphasis on creativity and innovation. World Famous Promotions is able to draw on all the contacts of the World Famous Group, which ensures that we are always well within budget and provide entertainment overload alongside an event of the highest quality. We provide all event services including catering and specialise in high-perceived-value activity.

World Famous Promotions have implemented a diverse range of projects including product and brand launches, bespoke indoor/outdoor events & festivals, award ceremonies & gala dinners, brand experiences, bespoke club nights, parties & themed events, high impact marketing, music-film-fashion orientated events, celebrity & artist sourcing, product placement & sales related activity, in-store promotions and corporate hospitality.

World Famous Promotions has the exclusive benefit of utilising the know-how and contacts of the Universe brand, targeting the electronic and dance music industry and global youth culture audience. 

World Famous Promotions work with a wide range of brands and organisations: Hugo Boss, International Fund for Animal Welfare (fundraising events), Shelter, MV Agusta, English Heritage, Bonnier Books, Nescafe, Old Mutual, Comic Relief, MTV, ABN AMRO, Omnicom, Elida Faberge, Raymond Weil, Red Bull, Shark, Chelsea Football Club, Universe, Amazon, Vivienne Westwood, SuperBrands, Casio G-Shock, LVMH, International Theatre Institute Awards, Zenith, Apple, BBC Radio One, Time Warner, Gucci, Xiaomi, Carl Cox Motorsports, London Motor Show, Sensorium,  Hawkwood International, Saxo Capital Markets, Entrepreneurs Universe, Museum of the Bible, Hachette, White Rabbit, The Stig, Hereford Cathedral, Smedvig Capital, Metrodome Films, Jose Cuervo, Paul Oakenfold and Sony Playstation.


Universe™ is a pioneering, dance music-driven promotions and marketing company. Universe continues to promote events, tours and advises brands on effective, credible marketing strategies. Universe has existed in its current form since 1991 and has maintained links with its original audience as well as nurturing a direct relationship with the core urban youth and student market (18 to 30-year-olds).

At the forefront of dance culture, Universe events are legendary and include the Universe Tribal Gathering festival, Big Love and the Final Frontier club nights. Universe has hosted over 200 of the finest live acts in the world including Prodigy, Moby, Chemical Brothers, Underworld, Leftfield, Kraftwerk, Roni Size Reprazent, Orbital, Goldie, Faithless and Daft Punk. Universe events have without equal provided the finest global DJ line-ups ever assembled including Sasha, Paul Oakenfold, Fatboy Slim, Masters at Work, Todd Terry, Carl Cox, Laurent Garnier and Armand Van Helden.

As well as specialised talent booking, Universe is used by many brands and organisations seeking to add unquestionable credibility to events, existing activity and strategies.

“The Beatles of electronic dance music” – The New York Time

“The best night out in the world … ever.” – I.D Magazine

“The greatest dance event of all time” – Mixmag

“Heaven On earth – How one Saturday night changed club culture forever” – The Face

Recent events include:

  • Universe presents Sunset at Stonehenge with Paul Oakenfold
  • Universe presents Carl Cox B2B Fatboy Slim at Saatchi
  • NYE 2019/20 Hawaii with Carl Cox, Eric Powell & Electric Family (3 shows)
  • NYE 2020/21  Human Traffic with A Lost Weekend on Mixcloud 
  • Universe for Ibiza Food Bank with Carl Cox, Bushwacka and Syreeta

All Universe™ events and trademarks are exclusively managed globally by World Famous Promotions.