Since launching in 1990, WFG has advised WFG affiliated companies as well as brands, new businesses and start-ups, organisations, agencies and individuals on effective commercial and marketing initiatives helping them reach their target audience and operate successfully within the market place. With our own exclusive roster of leading international artists being part of the World Famous family and supporting our network we are able to deliver above and beyond with minimum fuss.
We specialise in delivering 'money can't buy' opportunities with a focus on brand message, unique access to talent, sponsorship leverage, meaningful campaigns, sales, strategic impact, positioning and income stream maximisation.
Our business savvy creatively minded team, extensive network of multi industry contacts, advised artists and high net worth individuals help us to achieve results quickly and efficiently. Our clients and their lead agencies don’t utilise us as just another agency but consider us to be their Special Advisors.
WFG is headed up by founder and CEO Alon Shulman. He and his team have created dynamic marketing initiatives and campaigns for numerous brands. He has promoted and produced award winning events and festivals internationally and is a best-selling author. He is also a television, film and theatre producer. Alon is a specialist artist manager and literary agent providing exclusive and non-exclusive representation for individuals and organisations. He is a founding member of the Super Brands Cool Brands Council, the CEO of the Universe brand, co-founder and director of Hawkwood International and sits on the board of Entrepreneurs Universe. An experienced deal maker, negotiator, strategist, marketer and communicator, he has a detailed knowledge of IP optimisation, leveraging sponsorship and income stream maximisation.